Profile

With 2006 sales of $180 million, Friendly Water Corp. operates in its core business: pool technologies and water care. The Company employs more than 2.500 people in over 30 locations around the world.
Product performance, technical support and customer service are main part of our company vision that has been woven into all aspects of our organization.

History

Friendly Water has been incorporated in the 1970's and has been working in the field of Water and Wastewater Treatment Systems. 1980's the company moved its manufacturing in Australia which turns it into a company with international branched structure.

At the beginning of 1980's Friendly Water Corp. entered into the swimming pool market with filtration equipment manufacturing. In the following years the brands FW and FW-Pro were introduced on the swimming pool market, and new production site was opened in New Zealand.

In 1985 production capacities were bought for pumps assembling, which started the manufacturing of high quality engineered plastics - pump, later introduced with the brands FW-S and FW-M.

In 1987 started subsequently manufacturing of cast iron pumps.

1988
new pumps for swimming pool counter-current systems were designed and brought to the market under the brand name FW-H.

In 1989, a new area of business was opened: the swimming pool water care. The company expanded further and opened subsidiary in Germany. On the basis of own developments, Friendly Water introduced products for water care & clean. In the following years were developed specialized products for sauna, steam baths and wellness installations.

1996 Friendly Water managed a successful joint venture operation in Italy. In the following year the product range was widened with two models of automatic systems designed for water analysis, measurement and dosing.

1997 started a rapid development of company branches and cooperations with local partners in many countries in South- and North America and Europe.

2000 Was found the division for spa and wellness equipement - interior, details, accessories, glass mosaic.

2003 Friendly Water developed a successful join venture in Thailand, where it moved production facilities in 2004.

2005 company organized its production also in Hong Kong and under the German headqyarter's quality control, managed to manufacture the same products developed on an earlier stage, but with a much more flexible product and price strategy.

2006 Was founded the Friendly Water branch in Romania.

2006 the research and development team of Friendly Water finished the key project in the field of swimming pool automation. The result was creation of ePool - entirely functional system for water quality surveillance, as well as automatic chemical dosing and Internet connection for remote communication with the pool.

2007 is born a new concept - in paralel with the wide range of innovative products and services for pool and wellness equipement the professionals from Friendly Water started using ePool in different ecological projects.


Friendly Water Corporation has already 27year experience in the field of designing and manufacturing of swimming pool and spa pool equipment and accessories for water care. Our manufacturing strength provides us with the opportunity to grow worldwide - today the brand name FW is sold in over 30 countries and in more than 175 retail locations.